Mindf*ck: Cambridge Analytica and the Plot to Break America

Mindf*ck: Cambridge Analytica and the Plot to Break America Review

For the first time, the Cambridge Analytica whistleblower tells the inside story of the data mining and psychological manipulation behind the election of Donald Trump and the Brexit referendum, connecting Facebook, WikiLeaks, Russian intelligence, and international hackers.

Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals in--excess of 87 million--to disunite the United States and set Americans against each other through psychological manipulation. Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.

Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born.

Wylie's decision to become a whistleblower prompted the largest data crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only exposed the profound vulnerabilities and profound carelessness in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.

Title:Mindf*ck: Cambridge Analytica and the Plot to Break America
Edition Language:English

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    Mindf*ck: Cambridge Analytica and the Plot to Break America Reviews

  • PattyMacDotComma

    5 READ THIS: My pick for best non-fiction, true crime, psychological thriller - ever!Can't believe I wrote so much and didn't once mention Steve Bannon, who is the one who thought to turn this researc...

  • Carole

    Mindf*ck: Cambridge Analytica and the Plot to Break America by Christopher Wylie is a cautionary tale about politics, Steve Bannon, Big Data and how to set Americans against one another and the whole ...

  • Trudie

    This book gets my five stars, simply by opening my eyes to the idea of data as a commodity. The title could not be more apt, the reading experience was a total Mindf*uck and I really feel strongly thi...

  • Brittany

    Just... read this book. And then walk through the world. You won't be the same....

  • Alok Vaid-Menon

    This book blew my mind. With the devastating election news from the UK and the rise of bigotry across the world, it is crucial to understand the role of social media. The contest over data in the digi...

  • Sarah

    If you're looking to understand Cambridge Analytica, datamining and their inextricable link with contemporary politics you could probably do a lot worse than this book, where you get the story straigh...

  • Patwm

    This book details the efforts of Cambridge analytica, Steve Bannon, the Mercer’s and Russian intelligence to influence the 2016 U.S. elections and the U. K. Brexit vote. The writer worked for the co...

  • Oliver Bogler

    We owe Mr. Wylie a debt of gratitude for coming forward, at considerable personal risk and cost, to tell this story. And he tells it well, and clearly and concisely. What emerges is of course, simply ...

  • Micah Grossman

    Too self serving, but the first-hand reports of Cambridge Analytica are worth the price of admission. He makes good regulation arguments toward the end. He really, really, really wants you to think he...

  • Aditi ~ A Thousand Words A Million Books

    Brilliant. Makes you think, scares you and just an overall stellar explanation and read of the behind the scenes Cambridge Analytica scandal....